“LEADER IN ENTERTAINMENT” JYP Entertainment (hereinafter JYP) embodies the values and goals of being a leading company in the entertainment industry. Under the guidance of Asia's top producer, Park Jin-young, JYP has supported renowned artists globally. Our commitment extends to the discovery and development of top talents fitting the entertainment industry. JYP, known for its original work in pop culture and arts planning, leads in various facets, from album production to online, mobile, and overseas ventures. JYP’s talented individuals live by the slogan “Think Brilliant” and “Act Efficient,” realizing the vision of “LEADER IN ENTERTAINMENT.” Compliant with laws, morals, and social norms, JYP strives to uphold its responsibilities in the entertainment industry, earning trust through dedication and excellence.